What is SEO?: A Beginner’s Guide to SEO

Say you have a business and want to attract more customers online. The ideal way to do it is to make an online presence by creating your online website. However, to increase the number of visitors checking your website, you need to optimize it based on your services and goals. Therefore SEO comes in by using tools and strategies in web optimization, you can increase the traffic of your website. This means more traffic, more customers, more earnings.

Using this beginner’s guide, we can follow these simplified process on how SEO works:

1. Site Architecture

Upon creating a website, you have to plan it’s architecture. This means planning the site layout and navigation since this will be your foundation in website building. You have to map out your pages wherein your services, information and products will be placed.

2. Competitors Analysis

By researching your competitor’s SEO results using tools like Ubersuggest, this will give you an idea of what works best for your website. This includes keywords and content that attract traffic or how its site is designed.

3. Keyword Research

Search engine works by finding the right keywords upon a specific search. Thus, it is important to research what keywords are your competitors using to attract more traffic since getting a list of keywords using your competitors’ info will help you establish posts and pages related to your work.

4. Keyword Mapping

This is assigning the right keywords for a specific page or a blog post on your website to increase it’s discoverability on web results.

5. On-Page SEO

Putting the right keyword and content on your pages means high chances for it to reach the first page of web results when someone searches for a service or product your website can offer.

On Page SEO is the process of optimizing the web page structure and content to improve the website’s search engine rankings. 

The goal is making sure your website has a high level of Expertise, Authoritativeness, and Trustworthiness (EAT).  EAT is the framework that Google raters use to assess content creators, webpages, and websites as a whole.

6. Off-Page SEO

Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. and embodies any efforts taken outside of a website to improve its search engine rankings. Link building is a big part of this, but it goes way beyond that. since it simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content that provides value for users.

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